The Impact of Social Media on Nigerian Phonetic Articulation: A Case Study of TikTok Lip-Sync Videos
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
TikTok has rapidly emerged as a platform that blends visual creativity with auditory expression, particularly through lip sync videos. In Nigeria, these videos have become a popular medium for exploring and influencing phonetic articulation. Users often mimic, exaggerate, or creatively alter their pronunciation to match popular audio clips, thereby reshaping conventional phonetic norms (Adebayo, 2023). This study examines how TikTok lip sync videos contribute to phonetic innovation and variation among Nigerian youth. The dynamic interplay between music, performance, and language in these videos provides a rich context for analyzing shifts in accent, intonation, and pronunciation (Ibrahim, 2024). As users navigate the pressures of global trends and local linguistic practices, their creative expressions reflect broader sociolinguistic changes. This research aims to understand how the visual and auditory elements of TikTok interact to produce new phonetic patterns, contributing to the ongoing evolution of spoken language in digital spaces (Okeke, 2023).
Statement of the problem
While TikTok lip sync videos are immensely popular in Nigeria, their impact on phonetic articulation has not been extensively explored. Existing studies have largely focused on visual trends or textual content, neglecting the auditory dimension of digital media. This oversight creates a gap in understanding how digital performance influences pronunciation and accent modification. The study seeks to address this deficiency by analyzing the phonetic changes observed in TikTok lip sync videos. It will evaluate the extent to which these videos reshape traditional phonetic norms and identify the factors that drive these articulatory innovations (Chukwu, 2024).
Objectives of the study
-
To evaluate the impact of TikTok lip sync videos on phonetic articulation in Nigeria.
-
To identify the phonetic modifications emerging from these digital performances.
-
To assess the cultural implications of altered phonetic patterns among Nigerian youth.
Research questions
-
How do TikTok lip sync videos influence phonetic articulation in Nigeria?
-
What specific phonetic modifications are observed in these videos?
-
How do these changes reflect broader sociocultural trends in Nigerian speech?
Significance of the study
This study is significant as it highlights the intersection of digital media and phonetics in Nigeria. By focusing on TikTok lip sync videos, the research provides new insights into how digital performance can alter traditional speech patterns, offering valuable implications for sociolinguistic studies and digital communication strategies (Ike, 2024).
Scope and limitations of the study
The study focuses solely on the phonetic impact of TikTok lip-sync videos within Nigerian digital discourse. It is limited to analyzing audio trends in these videos and does not cover other forms of digital media or offline speech practices.
Definitions of terms
-
Phonetic Articulation: The physical production and modification of speech sounds.
-
Lip Sync Video: A video in which the user mimics the words or sounds of a pre recorded audio clip.
-
Digital Media: Platforms and technologies that facilitate electronic communication and content sharing.
Related Project Materials
The Effects of Political Ownership of Media on Public Perception in Birnin Kebbi LGA, Kebbi State
Chapter One: Introduction
1.1 Background of the Study
Political ownership of media has long be...
An evaluation of the integration of vocational training into secondary school curriculum in Kaita LGA, Katsina State
Background of the study
The integration of vocational training into the secondary school curriculum has emerged as a strate...
THE ROLE OF COMMERCIAL BANKS IN FINANCING SMALL SCALE INDUSTRIES
ABSTRACT
The topic of dissertation is The Role Of Commercial Banks In Financial Small Scale Industry In Nigeria. A case...
An Assessment of Constitutional Law in Reducing Income Inequality: A Case Study of Bauchi Local Government Area, Bauchi State
Background of the Study
Income inequality remains a major socioeconomic challenge in Nigeria
An examination of the role of digital storytelling in modern brand communication: A study of a startup in Ibadan, Nigeria.
Background of the study:
Digital storytelling has emerged as a transformative strategy in modern brand communication, parti...
EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY
EXCERPT FROM THE STUDY
KOTLER (1998), notes that promotional strategies are concerned with the activities a firm employe...
Design of an AI-Based Chatbot for Student Grievance Redressal in Federal Polytechnic Bauchi, Bauchi State
Background of the Study
Efficient student grievance redressal is essential for maintaining a supportive academic environme...
An Evaluation of the Role of Women in Conflict Resolution and Peacebuilding in Gombe Local Government Area, Gombe State
Background of the Study
Women have increasingly become central figures in conflict resolution and peace...
The effect of predictive analytics on marketing efficiency: A study of GTBank in Taraba State
Background of the Study
Predictive analytics refers to the use of statistical algorithms, machine learning techniques, a...
An appraisal of the influence of advertising campaign clarity on consumer evaluation of product quality: A case study of a tech brand in Lagos, Nigeria.
Background of the study
Advertising campaign clarity is essential for accurately conveying product attributes, par...
